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Privacy Policy

B.W. Reed & Son  |  Last updated: May 2026

1. Introduction

B.W. Reed & Son is committed to protecting your personal data and respecting your privacy. This policy has been written to help those who are concerned with how their personally identifiable information (PII) is being used online.

PII is information that can be used on its own, or with other information, to identify, contact, or locate a single person. Please read this policy carefully to get a clear understanding of how we collect, use, protect, and otherwise handle your personal information — both through our website and in the course of our building work.

We are the data controller for the personal information we hold about you, as defined under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions, please contact us using the details at the end of this policy.

2. What Personal Information We Collect

We collect only what we need to carry out our work and communicate with you effectively. This may include:

  • Name and contact details – address, phone number, email address
  • Property details – information about the site where work is to be carried out
  • Financial information – bank details for payment processing and invoicing
  • Communication records – emails, messages, or notes from our conversations
  • Project documentation – quotes, invoices, and records of work completed

When using our website, you may also be asked to enter your name, email address, mailing address, phone number, or other details to help with your enquiry or service request.

We do not collect sensitive personal data (such as health information) unless it is directly relevant to health and safety on site, in which case we will always ask for your consent first.

3. When We Collect Information

We collect information from you when you:

  • Contact us via our website enquiry form or by email
  • Register or submit information through our site
  • Commission work or accept a quote from us
  • Correspond with us during or after a project
  • Visit our website (see Cookies section below)

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide quotes, carry out building work, and manage your project
  • To process payments and manage invoices
  • To respond to your enquiries and customer service requests
  • To process your transactions quickly and efficiently
  • To personalise your experience and deliver relevant information
  • To comply with our legal and tax obligations
  • To send you occasional updates about our services, where you have opted in to receive these

5. Lawful Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

PurposeLawful Basis
Providing quotes and carrying out building workContract
Processing payments and managing invoicesContract
Communicating about your projectContract / Legitimate Interests
Legal and tax complianceLegal Obligation
Maintaining records of completed workLegitimate Interests
Marketing communications (opted-in only)Consent

6. How We Protect Your Information

We take the security of your personal data seriously. Your information is:

  • Held behind secured systems, accessible only by a limited number of authorised individuals who are required to keep it confidential
  • Protected using Secure Socket Layer (SSL) encryption when transmitted via our website
  • Processed through secure gateway providers — sensitive payment information is not stored or processed on our servers

We implement appropriate security measures whenever information is submitted, accessed, or processed through our site or in the course of our business.

7. How Long We Keep Your Data

We retain your information only for as long as necessary:

  • Active project records – for the duration of your project
  • Financial and invoicing records – 7 years, in line with HMRC requirements
  • General correspondence and quotes – up to 3 years after our last contact
  • Marketing preferences – until you withdraw your consent

Once data is no longer needed, we securely delete or destroy it.

8. Google, Facebook, and Bing Advertising

We use Google Ads advertising on our website. As part of this:

We have also implemented remarketing with Google, Facebook, and Bing. We and our third-party vendors — including Google — use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie), or other third-party identifiers, to compile data about user interactions with ad impressions and ad service functions on our website.

Opting out of targeted advertising:

9. Do Not Track (DNT)

We honour Do Not Track signals. When a DNT mechanism is active in your browser, we do not track your activity, plant cookies, or serve advertising on our site.

10. Third-Party Disclosure

We do not sell, trade, or transfer your personally identifiable information to third parties without notice, except where necessary to operate our website or business — for example, trusted hosting partners or service providers who are contractually required to keep your information confidential.

We may also disclose your information where required by law, or to protect the rights, property, or safety of B.W. Reed & Son, our clients, or others.

Non-personally identifiable information (such as aggregated site statistics) may be shared with third parties for marketing, advertising, or analytical purposes.

We do not include or offer third-party products or services on our website, and we do not permit third-party behavioural tracking.

11. Who We Share Your Data With

We may share your data where necessary with:

  • Accountants or bookkeepers – to manage invoicing and tax records
  • Our insurer – in the event of a claim relating to your project
  • Subcontractors – where specialist trades are involved (we'll let you know if this applies)
  • Advertising platforms – Google, Facebook, Bing (as described above)
  • Legal or regulatory authorities – if required by law

All third parties we work with are required to handle your data securely and in accordance with data protection law.

12. Children's Privacy

We do not knowingly collect personal information from children under the age of 13, and our services are not directed at children. If you believe a child has provided us with personal data, please contact us and we will take steps to remove it promptly.

13. Email Communications

If you have opted in to receive emails from us, you have the right to unsubscribe at any time. To do so, simply email us at paul@bwreed.co.uk and we will remove you from all future correspondence promptly.

14. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • Right of access – request a copy of the information we hold about you
  • Right to rectification – ask us to correct inaccurate or incomplete data
  • Right to erasure – ask us to delete your data where there is no longer a lawful reason to hold it
  • Right to restrict processing – ask us to limit how we use your data
  • Right to data portability – request your data in a portable, machine-readable format where applicable
  • Right to object – object to processing based on legitimate interests or for direct marketing
  • Rights related to automated decisions – we do not make automated decisions about you

To exercise any of these rights, please contact us using the details below. We will respond within one calendar month.

15. Complaints

If you are unhappy with how we have handled your personal data, please contact us first and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

16. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on our website with an updated revision date. We encourage you to check back periodically.

17. Contact Us

For any questions, requests, or concerns about your data, please contact:

B.W. Reed & Son Ltd

Email: admin@bwreed.co.uk
Phone: 07881 905 201
Address: 

47 Quintilis,
Bracknell,
Berkshire
RG12 7QQ